01
Services
Three levels of commitment. The same person doing the work.
Ordered by commitment. Start with the smallest one that fits — the audit exists to tell you whether the rest is worth buying.
02
The three engagements
They share a spine: work the economics underneath the campaign calendar. What differs is how much of the outcome you are handing over.
S1
Fractional Lifecycle Leadership
The retention seat, held from inside your organisation — including the person who writes the queries.
Ongoing, sized to the role
S2
Lifecycle & Retention Programs
Contact strategy, LTV tiering, churn prediction and orchestration — designed and built with your team, in your stack.
A quarter and up
S3
The AI Marketing Audit
Every team and workflow reviewed and scored for where AI creates leverage — and where it’s theatre.
Three weeks, fixed price
03
Which one you need
A rough decision table. Read across the row that matches your situation; two columns can look right at once, and the note under the table says what to do then. The Commercials row is a summary — what is fixed, what varies and when each one is quoted is set out on the pricing page.
| Fractional Head of CRM | Retention program | AI marketing audit | |
|---|---|---|---|
| Best when | The role is vacant or unfilled | The strategy is the gap | You need to know where to start |
| Duration | Ongoing, quarterly review | A quarter and up | Three weeks |
| Commercials | Day rate, retained | Scoped per phase | Fixed scope, fixed price |
| You end up with | A function that runs | Models and flows in production | A prioritized roadmap |
Scroll sideways for all three
Two of the three can look right at once. Say which two and I’ll tell you which.hello@andersson.consulting
04
How an engagement runs
The same four beats every time, whatever the shape.
01
A first email
You send the shape of the problem, the stack and the timing. You get back whether I’m the right person, plainly, including when the answer is that I’m not.
02
One call, then a written scope
Forty-five minutes to find the real constraint. What comes back is a scope with a number on it, not a pitch deck.
03
Two weeks in the data
Nothing gets recommended before someone has looked — cohorts, churn curves, what the current program actually does to them. Most engagements change shape here.
04
Build, in your stack
Whatever we agreed gets built with your team, in your tools, documented so it survives me leaving.
05
Common questions
Can you start with the audit and decide afterwards?
That’s the intended path. The AI Marketing Audit is fixed scope and fixed price precisely so it can be a low-commitment way to find out whether a longer engagement is worth it. Plenty of audits end with a roadmap your own teams run.
Do you work with agencies or in-house teams?
Mostly in-house. I take an internal seat and work as part of your organisation — including, often, managing the agencies you already have. The work itself never gets subcontracted out. And if you are an agency with a client whose real problem is retention economics, that is a conversation worth having.
What size of company is this for?
Consumer and subscription businesses where retention is the growth constraint — energy, media, marketplaces, retail. Usually somewhere between Series B and listed. Below that, a first CRM hire usually comes before a fractional one — and I can help you build that function: the brief, the hire, and the operating rhythm they inherit.
Which tools do you work in?
Braze most often, Salesforce Marketing Cloud and Data 360 where that is the stack, and I’m comfortable across the category. On the data side, Databricks, SQL and Python. You keep the stack you already have: I take no vendor commission and have no licence to sell you.
06
Available for new engagements
Start a conversation
If the timing fits, email me directly. There is no funnel behind it, and the reply comes from me.